How to Encourage the Use of Public Transport? A Multiservice Approach Based on Mobile Technologies
How to Encourage the Use of Public Transport? A Multiservice Approach Based on Mobile Technologies
dc.contributor.author | Marta Campos Ferreira | en |
dc.contributor.author | Teresa Galvão | en |
dc.date.accessioned | 2018-01-09T11:55:19Z | |
dc.date.available | 2018-01-09T11:55:19Z | |
dc.date.issued | 2015 | en |
dc.description.abstract | It is crucial to promote the use of cleaner transport modes, and new technologies are key to achieve this goal. Most mobile-based solutions are focused on services related with the journey itself (mobile ticketing, real-time traffic information and trip planners). Adopting a holistic point of view, and considering every trip has a purpose (work, school, shopping and entertainment), a new service approach is considered. This paper presents a multiservice approach that links city services and public transport to encourage the use of sustainable transport modes. This multiservice approach is based on mobile technologies, which are a unique channel of interaction between service providers and customers. The conceptual model of this approach is materialized in a concrete example. This multiservice approach may represent a step towards a sustainable mobility, while improving the image and efficiency of Public Transport Operators (PTOs), boosting local businesses loyalty and sales and bringing convenience, better service quality and monetary savings to customers. | en |
dc.identifier.uri | http://repositorio.inesctec.pt/handle/123456789/5767 | |
dc.identifier.uri | http://dx.doi.org/10.1007/978-3-319-14980-6_25 | en |
dc.language | eng | en |
dc.relation | 5986 | en |
dc.relation | 6212 | en |
dc.rights | info:eu-repo/semantics/embargoedAccess | en |
dc.title | How to Encourage the Use of Public Transport? A Multiservice Approach Based on Mobile Technologies | en |
dc.type | conferenceObject | en |
dc.type | Publication | en |
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