Potential of virtual worlds for marketing tests of product prototypes

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PS-10953.pdf (1.43 MB)
Date
2011
Authors
João Varajão
Leonel Morgado
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http://repositorio.inesctec.pt/handle/123456789/4062
 http://dx.doi.org/10.1080/00405000.2011.639513
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HumanISE - Indexed Articles in Journals