Mobile Advertising for the Catering Industry

Thumbnail Image
Date
2013
Authors
Leonel João Dias
António Coelho
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This paper present the creation of a platform, highly scalable and modular, providing new services to the advertising and marketing for the catering industry, taking advantage of the spatial context and user preferences, benefiting from the advantages of Mobile Advertising and Mobile Augmented Reality.
Description
Keywords
Citation