Reference model framework for production of small series of innovative and fashionable goods in manufacturing networks

Abstract

In fashion business, consumer needs and expectations of specific target groups—such as elderly, obese, disabled, or diabetic persons—are arising as challenging opportunities for European companies that are asked to supply small series of innovative and fashionable goods of high quality, affordable price and eco-compatible. This paper aims at proposing a reference model to support collaborative supply networks in addressing the need for Fashionable and Healthy Clothing and Footwear products. In particular this work describes the implementation of the model in a real case highlighting the developments and changes implied at network level. © Springer International Publishing Switzerland 2013.