Proposal of a Reference Model for Fashionable and Healthy Goods production in SME networks
Proposal of a Reference Model for Fashionable and Healthy Goods production in SME networks
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Date
2012
Authors
Américo Azevedo
João Bastos
Valentina Franchini
Rosanna Fornasiero
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Abstract
In order to stay competitive, European manufacturing companies need to enter new market
segments implementing innovative production methodologies to strengthen their
collaborative networks. Consumer needs and expectations of specific target groups - such as
elderly, obese, disabled, or diabetic persons - are arising as challenging opportunities for
European consumer goods companies which are asked to supply small series of functional
and fashionable products of high quality, affordable price and eco-compatible. This paper
aims at proposing an innovative collaborative Reference Model that supports in Textile,
Clothing and Footwear (TCF) supply networks in meeting the needs of specific consumer
target groups.