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Title: Facilitating qualitative research in business studies: Using the business narrative to model value creation'
Authors: Manuel Au-Yong Oliveira
João José Ferreira
Issue Date: 2011
Abstract: This is a conceptual paper supported by empirical research giving details of a new Business Narrative Modelling Language (BNML). The need for BNML arose given a growing dissatisfaction with qualitative research approaches and also due to the need to bring entrepreneurs, especially those with little training in management theory, closer to the academic (as well as practitioner) discussion of innovation and strategy for value creation. We aim primarily for an improved communication process of events which can be described using the narrative, in the discussion of the value creation process. Our findings, illustrated through a case study, should be of interest to both researchers and practitioners alike.
metadata.dc.type: article
Appears in Collections:CITE - Articles in International Journals

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