Please use this identifier to cite or link to this item:
|Title:||Business Model Generation: A handbook for visionaries, game changers and challengers|
|Authors:||Manuel Au-Yong Oliveira|
João José Ferreira
|Abstract:||The book entitled 'Business Model Generation: A Handbook for visionaries, game changers and challengers' though written by Osterwalder and Pigneur (2010) was also co-created by 470 practitioners from 45 countries. The book is thus a good example of how a global creative collaboration effort can contribute positively to the business and management literature and subsequently to the advancement of society (Alam and Hoque, 2010; Alam et al., 2010a, b). Consisting of five main chapters (Canvas, Patterns, Design, Strategy and Process) and two additional chapters Outlook and Afterword, 'Business Model Generation' should be read by those motivated to 'defy outmoded business models and design tomorrow's enterprises' (front cover).|
|Appears in Collections:||CITE - Articles in International Journals|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.