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Title: Social Media Content Analysis in the Higher Education Sector: From Content to Strategy
Authors: Oliveira,L
Álvaro Figueira
Issue Date: 2015
Abstract: Social media has become one of the most prolific felds for interchange of multidisciplinary expertise. In this paper, computer science, communication and management are brought together for the development of a sound strategic content analysis, in the Higher Education Sector. The authors present a study comprised of two stages: analysis of SM content and corresponding audience engagement according to a weighted scale, and a classification of content strategies, which builds on different noticeable articulations of editorial areas among organizations. Their approach is based on an automatic classification of content according to a predefned editorial model. The proposed methodology and research results offer academic and practical fndings for organizations striving on social media. Copyright © 2015,.
metadata.dc.type: article
Appears in Collections:CRACS - Indexed Articles in Journals

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