Please use this identifier to cite or link to this item: http://repositorio.inesctec.pt/handle/123456789/9609
Title: A Conceptual Model Proposal for Characterizing Discount and Outlet Platforms Adoption
Authors: José Luís Martins
Yong Oliveira,MA
Frederico Branco
Ramiro Gonçalves
Peixoto,C
Issue Date: 2018
Abstract: The importance of e-commerce continues to grow in retail, providing companies with a critical tool to improve marketing and commercial strategies. In this context, understanding the distribution channels and the new business models becomes a fundamental issue for both researchers and business managers. This paper has two priority objectives. First is the accomplishment of a specific recent literature review survey on the theme of e-commerce platforms adoption that will support the next step. Second is to propose an adoption model that characterizes Discount and Outlet Platforms (DOP) adoption. The last contribution is distributed in the form of practical and theoretical implications, as well as future lines of action for possible investigations. © 2018, Springer International Publishing AG, part of Springer Nature.
URI: http://repositorio.inesctec.pt/handle/123456789/9609
http://dx.doi.org/10.1007/978-3-319-77703-0_53
metadata.dc.type: Publication
conferenceObject
Appears in Collections:CSIG - Articles in International Conferences

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