Business Model Generation: A handbook for visionaries, game changers and challengers
Business Model Generation: A handbook for visionaries, game changers and challengers
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Date
2011
Authors
Manuel Au-Yong Oliveira
João José Ferreira
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Abstract
The book entitled 'Business Model Generation: A Handbook for visionaries, game changers and challengers' though
written by Osterwalder and Pigneur (2010) was also co-created by 470 practitioners from 45 countries. The book is thus
a good example of how a global creative collaboration effort can contribute positively to the business and management
literature and subsequently to the advancement of society (Alam and Hoque, 2010; Alam et al., 2010a, b).
Consisting of five main chapters (Canvas, Patterns, Design, Strategy and Process) and two additional chapters
Outlook and Afterword, 'Business Model Generation' should be read by those motivated to 'defy outmoded business
models and design tomorrow's enterprises' (front cover).