Measuring the return on communication investments on social media: The case of the higher education sector
Measuring the return on communication investments on social media: The case of the higher education sector
| dc.contributor.author | Luciana Gomes Oliveira | en |
| dc.contributor.author | Álvaro Figueira | en |
| dc.date.accessioned | 2018-01-10T10:19:48Z | |
| dc.date.available | 2018-01-10T10:19:48Z | |
| dc.date.issued | 2017 | en |
| dc.description.abstract | en | |
| dc.identifier.uri | http://repositorio.inesctec.pt/handle/123456789/5826 | |
| dc.identifier.uri | http://dx.doi.org/10.1145/3110025.3123027 | en |
| dc.language | eng | en |
| dc.relation | 5088 | en |
| dc.relation | 6655 | en |
| dc.rights | info:eu-repo/semantics/openAccess | en |
| dc.title | Measuring the return on communication investments on social media: The case of the higher education sector | en |
| dc.type | conferenceObject | en |
| dc.type | Publication | en |
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