Measuring the return on communication investments on social media: The case of the higher education sector

dc.contributor.author Luciana Gomes Oliveira en
dc.contributor.author Álvaro Figueira en
dc.date.accessioned 2018-01-10T10:19:48Z
dc.date.available 2018-01-10T10:19:48Z
dc.date.issued 2017 en
dc.description.abstract en
dc.identifier.uri http://repositorio.inesctec.pt/handle/123456789/5826
dc.identifier.uri http://dx.doi.org/10.1145/3110025.3123027 en
dc.language eng en
dc.relation 5088 en
dc.relation 6655 en
dc.rights info:eu-repo/semantics/openAccess en
dc.title Measuring the return on communication investments on social media: The case of the higher education sector en
dc.type conferenceObject en
dc.type Publication en
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