Crowdtargeting: Making crowds more personal

Abstract

Crowd sourcing is a bubbling research topic that has the potential to be applied in numerous online and social scenarios. It consists on obtaining services or information by soliciting contributions from a large group of people. However, the question of defining the appropriate scope of a crowd to tackle each scenario is still open. In this work we compare two approaches to define the scope of a crowd in a classification problem, casted as a recommendation system. We propose a similarity measure to determine the closeness of a specific user to each crowd contributor and hence to define the appropriate crowd scope. We compare different levels of customization using crowd-based information, allowing non-experts classification by crowds to be tuned to substitute the user profile definition. Results on a real recommendation data set show the potential of making crowds more personal, i.e. of tuning the crowd to the crowd target. © 2013 IEEE.