An overview of social network analysis

dc.contributor.author João Gama en
dc.contributor.author Márcia Barbosa Oliveira en
dc.date.accessioned 2017-11-16T13:47:02Z
dc.date.available 2017-11-16T13:47:02Z
dc.date.issued 2012 en
dc.description.abstract Data mining is being increasingly applied to social networks. Two relevant reasons are the growing availability of large volumes of relational data, boosted by the proliferation of social media web sites, and the intuition that an individual's connections can yield richer information than his/her isolate attributes. This synergistic combination can prove to be germane to a variety of applications, such as Churn Prediction, Fraud Detection and Marketing campaigns. This article attempts to provide a general and succinct overview of the essentials of social network analysis for those interested in taking a first look at this area and oriented to use data mining in social networks. en
dc.identifier.uri http://repositorio.inesctec.pt/handle/123456789/2521
dc.identifier.uri http://dx.doi.org/10.1002/widm.1048 en
dc.language eng en
dc.relation 5120 en
dc.relation 5299 en
dc.rights info:eu-repo/semantics/openAccess en
dc.title An overview of social network analysis en
dc.type article en
dc.type Publication en
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