EduBridge Social Bridging Social Networks and Learning Management Systems

Abstract

The exponential growth of social media usage and the integration of digital natives in Higher Education Institutions (HEI) have been posing new challenges to both traditional and technology-mediated learning environments. Nowadays social media plays an important, if not central, role in society, for professional and personal purposes. However, it's important to highlight that in the mind of a digital native, social media is not just a tool, it is a place that is as real and as natural as any real-life world place where formal/informal social interactions happen. Still, formal higher education contexts are still mostly imprisoned in locked up institutional Learning Management Systems (LMS), while a new world of social connections grows and develops itself outside schools. One of the main reasons we believe to be persisting in the origin of the matter is the absence of a suitable management, monitoring and analysis tools to legitimize and to efficiently manage the relationship with students in social networks. In this paper we discuss the growing relevance of the "Social Student Relationship Management" concept and introduce the EduBridge Social system, which aims at connecting the most commonly used LMS, Moodle, and the most popular social network, Facebook.