Potential of virtual worlds for marketing tests of product prototypes
Potential of virtual worlds for marketing tests of product prototypes
dc.contributor.author | João Varajão | en |
dc.contributor.author | Leonel Morgado | en |
dc.date.accessioned | 2017-12-14T12:30:42Z | |
dc.date.available | 2017-12-14T12:30:42Z | |
dc.date.issued | 2011 | en |
dc.description.abstract | en | |
dc.identifier.uri | http://repositorio.inesctec.pt/handle/123456789/4062 | |
dc.identifier.uri | http://dx.doi.org/10.1080/00405000.2011.639513 | en |
dc.language | eng | en |
dc.relation | 5755 | en |
dc.rights | info:eu-repo/semantics/openAccess | en |
dc.title | Potential of virtual worlds for marketing tests of product prototypes | en |
dc.type | article | en |
dc.type | Publication | en |
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