Allocating products on shelves under merchandising rules: Multi-level product families with display directions

dc.contributor.author Teresa Bianchi Aguiar en
dc.contributor.author Elsa Marília Silva en
dc.contributor.author Luís Guimarães en
dc.contributor.author Maria Antónia Carravilla en
dc.contributor.author José Fernando Oliveira en
dc.date.accessioned 2018-01-16T12:11:10Z
dc.date.available 2018-01-16T12:11:10Z
dc.date.issued 2018 en
dc.description.abstract Retailers’ individual products are categorized as part of product families. Merchandising rules specify how the products should be arranged on the shelves using product families, creating more structured displays capable of increasing the viewers’ attention. This paper presents a novel mixed integer programming formulation for the Shelf Space Allocation Problem considering two innovative features emerging from merchandising rules: hierarchical product families and display directions. The formulation uses single commodity flow constraints to model product sequencing and explores the product families’ hierarchy to reduce the combinatorial nature of the problem. Based on the formulation, a mathematical programming-based heuristic was also developed that uses product families to decompose the problem into a sequence of sub-problems. To improve performance, its original design was adapted following two directions: recovery from infeasible solutions and reduction of solution times. A new set of real case benchmark instances is also provided, which was used to assess the formulation and the matheuristic. This approach will allow retailers to efficiently create planograms capable of following merchandising rules and optimizing shelf space revenue. © 2017 Elsevier Ltd en
dc.identifier.uri http://repositorio.inesctec.pt/handle/123456789/6332
dc.identifier.uri http://dx.doi.org/10.1016/j.omega.2017.04.002 en
dc.language eng en
dc.relation 5675 en
dc.relation 5486 en
dc.relation 1297 en
dc.relation 5965 en
dc.relation 265 en
dc.rights info:eu-repo/semantics/embargoedAccess en
dc.title Allocating products on shelves under merchandising rules: Multi-level product families with display directions en
dc.type article en
dc.type Publication en
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