Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design
Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design
| dc.contributor.author | Ana Camanho | en |
| dc.contributor.author | João Falcão e Cunha | en |
| dc.contributor.author | Vera Miguéis | en |
| dc.date.accessioned | 2017-11-17T12:58:03Z | |
| dc.date.available | 2017-11-17T12:58:03Z | |
| dc.date.issued | 2011 | en |
| dc.description.abstract | en | |
| dc.identifier.uri | http://repositorio.inesctec.pt/handle/123456789/3433 | |
| dc.language | eng | en |
| dc.relation | 5988 | en |
| dc.relation | 5990 | en |
| dc.rights | info:eu-repo/semantics/embargoedAccess | en |
| dc.title | Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design | en |
| dc.type | article | en |
| dc.type | Publication | en |