Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design

dc.contributor.author Ana Camanho en
dc.contributor.author João Falcão e Cunha en
dc.contributor.author Vera Miguéis en
dc.date.accessioned 2017-11-17T12:58:03Z
dc.date.available 2017-11-17T12:58:03Z
dc.date.issued 2011 en
dc.description.abstract en
dc.identifier.uri http://repositorio.inesctec.pt/handle/123456789/3433
dc.language eng en
dc.relation 5988 en
dc.relation 5990 en
dc.rights info:eu-repo/semantics/embargoedAccess en
dc.title Mining Customer Loyalty Card Programs: The Improvement of Service Levels Enabled by Innovative Segmentation and Promotions Design en
dc.type article en
dc.type Publication en
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