A decision support method to identify target geographic markets for health care providers

Abstract

Spatial analyses and competition assessments can be used by firms to identify target geographic markets for entry. By integrating these two kinds of analysis, this paper presents an innovative method that identifies target geographic markets for health care providers. In these target markets, supply is potentially insufficient to satisfy demand and competition problems that make entry unsuccessful are not expected to occur. Considering the Portuguese hospital health care market, an application of the method in a case study illustrates how the method works in practice.