HumanISE - Indexed Articles in Conferences

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Browsing HumanISE - Indexed Articles in Conferences by Author "5754"
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    Accessibility in Software Engineering: Pursuing the Mainstream from a Classroom
    ( 2018) Silva,J ; Branco,F ; Pereira,A ; José Luís Martins ; Ramiro Gonçalves ; 5754 ; 6516
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    Bidirectional e-commerce platform for tourism in low-density regions: The Douro Valley case study [Plataforma Bidirecional de Comércio Eletrónico Aplicada ao Turismo de Regiões de Baixa Densidade: O Caso de Estudo da Região do Douro]
    ( 2018) Ramiro Gonçalves ; Frederico Branco ; José Luís Martins ; Teixeira,MS ; Rodrigues,S ; 6516 ; 5754 ; 6499
    With the constant ICT evolution, the way users interact with e-commerce platforms (EC) is changing and there are constantly emerging new needs both from customers, such as the possibility of customization and individual personalization, and from business operators. As argued by existing literature, EC is a very relevant tool for the overall development of territories, especially those with inherent constraints, such as low-density regions. This work seeks to propose, through a functional and technical analysis, an electronic commerce platform of tourism products and services that allows both the traditional commercialization of products and, in parallel, the negotiation in (almost) real time of tourism products and services, idealized by customers themselves, to which operators can reply via the platform itself. © 2018 AISTI.
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    A Conceptual Research Model Proposal of Digital Marketing Adoption and Impact on Low Density Tourism Regions
    ( 2018) Ramiro Gonçalves ; Jorge,F ; Maximino Bessa ; José Luís Martins ; Teixeira,MS ; Correia,RJ ; 6516 ; 5095 ; 5754
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    Determinants of the adoption of augmented reality by tour operators in disadvantaged economic regions
    ( 2018) Pereira,AC ; Au Yong Oliveira,M ; Moreira,F ; Teixeira,MS ; Ramiro Gonçalves ; Frederico Branco ; José Luís Martins ; 6516 ; 5754 ; 6499
    Augmented reality (AR) technologies are reaching a maturity level where organizations in various business sectors can successfully incorporate them in their business activities. On its more developed spectrum, AR can deliver immersive multisensory environments in a 360 degrees virtual space. In what concerns the tourism sector, there are several possible applications of AR solutions with a significant prospect impact to organizations, tourists and, most importantly, territories. By acknowledging the issues associated with adopting disruptive information and communication technologies by activity sectors with less technology-awareness, in the current article we present a focused analysis to existing literature on the adoption of AR and, as a result of this, a conceptual model proposal aimed at explaining the adoption of AR by tourism related organizations with activity in low density territories.
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    Incorporating innovative ICT in child-oriented marketing - A retail sector case study
    ( 2018) Frederico Branco ; Moreira,F ; Au Yong Oliveira,M ; Fernandes,J ; José Luís Martins ; Teixeira,MS ; Ramiro Gonçalves ; 6516 ; 6499 ; 5754
    The retail sector, although being primarily traditional is deconstructing and modernizing itself in order to keep up with the technological and digital enhancements. The Portuguese panorama is remarkably structured upon child-oriented marketing initiatives with the involvement of technological platforms, gamification and enrolment components. The scrutiny of existing applications of innovative ICTs focused on children's marketing will serve as the basis for a new business campaign aimed at children and supported by digital marketing and innovative technological features that might trigger a future campaign's success. In addition, we conducted a small survey to parents and subsequent potential campaign customers to understand the indulgence of a children's marketing action and a triumphant social media advertisement. The in-store retail system has a huge competitor in the online configuration, in some product categories in conjunction with the privilege of buying anywhere and anytime. In what concerns child-oriented marketing, there is an understanding that actions need to focus on aspects such as interactivity, multimedia and personalized content, where the survey displayed a 99% approval in the creation and necessity of child-oriented marketing campaigns to retailers, and a 54% acclamation of a promotional social media action. This reveals that the online channel is a valid channel, and the in-store retailers, even still being preponderant, need to rethink the inclusion of an Omni-channel solution to solve the in-store versus online shopping retail system. Additionally, is recommended the creation of child-oriented actions to convert customer loyalty from a younger age and influence family consumption.
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    Main Factors in the Adoption of Digital Marketing in Startups
    ( 2018) José Luís Martins ; Jorge,F ; Perez Cota,M ; Ramiro Gonçalves ; Moreira,F ; Teixeira,S ; Frederico Branco ; Au Yong Oliveira,M ; 6516 ; 6499 ; 5754
    The main purpose of this paper is to help small businesses such as startups to successfully adopt and implement digital marketing as a strategy in their business plan. Given that many of these companies have a considerable number of fragile internal characteristics, such as a lack of access to financial capital while lacking also qualified human resources, they can't adopt a technology without first evaluating how it would affect them. With this in mind, this study will go through several stages of qualitative analysis to find the most relevant and important factors in the adoption of digital marketing in startups. We are looking to validate the results of each step with experts in the field; in order to do that an online focus group tool will be used so that the digital marketing specialists can propound their opinions.
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    A proposal for an electronic negotiation platform for tourism in low-density regions: Characterizing a functional analysis and prototype for the douro valley
    ( 2019) Cardoso,L ; Au Yong Oliveira,M ; Moreira,F ; Frederico Branco ; Ramiro Gonçalves ; José Luís Martins ; 6516 ; 6499 ; 5754
    Traditional e-Commerce platforms tend to mimic existing physical store processes in which customers are given the opportunity to purchase only the available products without any type of personal customization or even without the possibility of being allowed to present a desired product/service to which the market might be able to respond. With this in mind, a prototype for an electronic negotiation platform directed at the tourism sector has been developed and focused on Douro Valley tourism operators, products and services. In our opinion this prototype might help to develop new business models drawn from the customers’ willingness to have a personal tourism experience and not just something off the shelf. © 2019, Springer Nature Switzerland AG.
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    Technology usage as a way to increase safety and security in different geographies: Testimonials on the use of technology in Rio de Janeiro, Brazil
    ( 2018) Au Yong Oliveira,M ; Ramiro Gonçalves ; Frederico Branco ; José Luís Martins ; Moreira,F ; 5754 ; 6516 ; 6499
    This study follows an interpretivist approach and showcases five testimonials of technology usage in everyday life, in Rio de Janeiro, Brazil; the research also brings forward the perspectives of 31 other Brazilian citizens. The informants are Brazilian Master's level students who were on an exchange program to Portugal, at a major Portuguese university. Brazil, and in particular Rio de Janeiro, the focus of this study, are seen to have talented people and to be also open to technology - on the developing side as well as on the user side. Trust issues still exist - concerning e-commerce - and may indeed be pervasive in society. Brazil is currently undergoing a profound social and economic crisis, which it is trying to recover from. Indeed, the general lack of safety and security felt in Rio de Janeiro may even be a reason for the popularity of home and work deliveries - so that citizens will not have to travel - with travel constituting an additional risk which many may prefer to avoid. Thus, technology (a diverse set of apps) may be serving an additional purpose - that of ensuring security in daily life in Brazil. © 2018 AISTI.