DSpace Angular :: Browsing CEGI - Indexed Articles in Journals by Issue Date

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The reaction of the Portuguese stock market to ISO 9000 certification

( 2002) José Sarsfield Cabral ; Gabriela Beirão

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Understanding attitudes towards public transport and private car: A qualitative study

( 2007) Gabriela Beirão ; José Sarsfield Cabral

This paper presents the results of a qualitative study of public transport users and car users in order to obtain a deeper understanding of travellers' attitudes towards transport and to explore perceptions of public transport service quality. The key findings indicate that in order to increase public transport usage, the service should be designed in a way that accommodates the levels of service required by customers and by doing so, attract potential users. Furthermore, the choice of transport is influenced by several factors, such as individual characteristics and lifestyle, the type of journey, the perceived service performance of each transport mode and situational variables. This suggests the need for segmentation taking into account travel attitudes and behaviours. Policies which aim to influence car usage should be targeted at the market segments that are most motivated to change and willing to reduce frequency of car use.

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Market Segmentation Analysis Using Attitudes Toward Transportation Exploring the Differences Between Men and Women

( 2008) José Sarsfield Cabral ; Gabriela Beirão

Traveler attitudes and preferences as well as demographic variables are important components of travel behavior. By using travel attitudes, factor and cluster analyses were conducted to segment the sample. Six distinct groups were extracted: transit enthusiasts, anxious status seekers, carless riders, green cruisers, frugal travelers, and obstinate drivers. The segments showed unique combinations of attitudes with distinct travel behaviors and various degrees of intention to use public transportation. Gender differences were then investigated, and the results suggest that women and men exhibit differences in attitudes, preferences, and behaviors. The design of strategies to promote alternatives to car use should target the market segments that are most motivated to change, focusing on the attitudes that can induce a change, such as pro transit or sensibility to the environment.

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Technical and economic efficiency analysis of the Portuguese artisanal dredge fleet