Real-time Augmented Reality shopping platform for studying consumer cognitive experiences

dc.contributor.author Stoyanova,J en
dc.contributor.author Goncalves,R en
dc.contributor.author António Coelho en
dc.contributor.author Pedro Brito en
dc.date.accessioned 2017-12-31T17:50:13Z
dc.date.available 2017-12-31T17:50:13Z
dc.date.issued 2013 en
dc.description.abstract Augmented Reality (AR) is a technology which produces a synthesis between a computer-generated data and the physical world of a viewer while establishing 3D registration and real time interaction. Among the wide range of application of AR, its use in advertising shopping experiences has recently been embraced by advertisers due to its novelty and engaging potential. Part of a wider research aiming at understanding the impact of AR on consumer psychology, this paper presents a demo platform application developed for a real-time shopping experience for shoes and attempts to define a ground base for posterior marketing research in the field. In order to fully evaluate consumer experiences and compare with the main AR platform two other shopping applications were designed: a marker-based and a static one. The platform will assist in exploring the antecedents of consumer purchase intention and in defining metrics for measuring shopping experiences with AR. en
dc.identifier.uri http://repositorio.inesctec.pt/handle/123456789/5205
dc.identifier.uri http://dx.doi.org/10.1109/expat.2013.6703069 en
dc.language eng en
dc.relation 5342 en
dc.relation 3132 en
dc.rights info:eu-repo/semantics/openAccess en
dc.title Real-time Augmented Reality shopping platform for studying consumer cognitive experiences en
dc.type conferenceObject en
dc.type Publication en
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