Linking Strategic Goals with Operational Performance: An Integrated Approach

Abstract

Due to the increasing globalization and the current economical situation, the power has changed from the producer to the costumer, what force companies to become more aware of the market necessities. To capitalize the business opportunities, manufacturing organizations need to improve their business process and operations in order to become more flexible, manage shorter products life cycles and thus satisfy their customers by continuously adapting themselves to meet the needs and expectations of the market. Hence, in order to gain competitive advantages, decision makers have put a growing interest in investing on new approaches capable to support companies to integrate strategic and operational perspectives, aiming to control their production systems in a more proactive way. Therefore, this paper intends to explore a new integrated strategic performance management approach, capable to support organizations to achieve the World-Class Manufacturing Excellency in a more proactive way.